Founded by an FP&A Veteran with a lifetime of gaming/lodging experience

Mr. Bill Singh - our founder, led the implementation of a high profile business intelligence tool at Genting Americas. During that implementation, he observed the shortcomings of this and similar tools on the market, and realized that they are just expensive reporting tools.

The mission of Parlay is to create software that far exceeds the pervasive mediocrity and empower hospitality firms to drive change through actionable intelligence. Our flagship product - Parlay, which we hope you got a chance to experience here, is demonstrably better than Anaplan, IBM-TM1, OneStream, and other similar tools.